We provide a world-class future visioning service for leaders and businesses to craft and communicate a powerful positive vision of what they are trying to achieve. Successful leaders and businesses have a clear, inspiring vision of the future that they are trying to create with their mission.
A powerful vision sets a clear direction for strategy, acts as a compass for decision-making, attracts and motivates people to do what is required to manifest it. It is the Cathedral to be built, the war to be won or the cure for the disease. It acts as a benchmark against which performance can be measured. An achievable vision must be strategically robust, not a vague aspiration.
Customers much prefer to buy from a company that they believe in. People will pay a premium for an inspirational brand which touches their heart and represents the kind of person they want to be.
If you know what you want to achieve and can articulate it clearly, you're much more likely to succeed. This is true for a business plan, a new venture, product or service. With a clear future vision in mind, you are more likely to get the deal, change or outcome that you desire.
If a company has a clear, shared vision to guide employees, they can use their own initiative, judgement and self organisation to find the best way to get there. Companies with an inspiring positive vision find it much easier to attract, retain and motivate high-quality staff.
This is most necessary when a company needs to rejuvenate itself, change direction, rise to a challenge, launch a new venture, inspire new employees to join them, attract investment and business partners and, above all, to sell their products and services to enthusiastic, loyal customers.
For a leader, it is useful before a launch, presentation, public address, change programme, big decision or to steady the ship in troubled waters.
We run this in 5 phases:
1. Preparation phase
- The process is tailored to the task and context
- For an individual, this is a coaching assignment
- For a team, it will include a series of workshops.
- For larger organisations, we have got great tools such as Appreciative Inquiry and Open Space Technology to harness the intelligence of all the players to allow the evolution and emergence of a galvanising shared vision.
2. Creative phase
Guided by our Future Vision Checklist, developed over 25 years of experience, you will:
- Reset your Inner Map of the territory, your competitive position
- Know what the world needs, what your customers want and how to deliver that
- Recalibrate your Inner Compass to take decisions
- Identify your North Star to set your direction
- Dig deep into the founding and inspirational stories of you and your company to find the motivational gems
- Identify what you are doing well and where you are succeeding and distil the organising stories, myths and symbols
- Tap into your heart, your gut and your dreams
- Shift from what you don't want to what you do want
- Detect any limiting beliefs
- Decide where you want to go
- Identify what's working, what could be better, what the Heaven on Earth, Rolls Royce version looks like and how to implement it
- Engage the whole system of leaders, employees, customers, stakeholders, investors to answer key questions
3. Challenge phase
- Test your vision against your strategy, people, resources, situation, competitive position, other player's courses of action
- Keep refining it till you are convinced it's right
- Are you thinking big enough?
4. Communication phase
- Apply leading edge knowledge of medicine, neuroscience and sports psychology to learn the power of using images and stories in service of your mission
- Use language in a way to activate maximum alignment and motivation
- Having defined your vision, communicate it effectively
- Create, practice and rigorously test the pitch, proposal, presentation and strategic communications
- See King's Speech/Pitch Practice for a synergistic service
5. Commitment phase
- Set your intention to make the vision a reality
- Having discovered your vision, commit to it
6. Taking action
- Identify the next steps, including the baby steps to take right away
- Consider what Goals, Targets and Authentic Performance Measures will hold you to account and ensure progress
7. Reports and Presentations
- A verbal brief and presentation;
- A written report, if requested.
8. Feedback, facilitation and coaching
- Inspire the leaders to be the best they can be
- As required.
Adan's executive coaches have decades of experience working at the executive level with leading organizations around the world. We have expertise in leadership, productivity, organizational change, team building, marketing, sales and motivation.
Our on-the-job experience coupled with extensive knowledge of the markets and functional areas enables us to deliver a variety of practical, high-impact presentations that engage, enlighten and entertain.
