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Applied Entrepreneurship


Convert strategy into reality

Applied Entrepreneurship

Is your business ready for the next level? Experienced entrepreneurs will offer you feedback about your plan to improve your business model which could transform your business.

You will answer some of the following questions:
- Can you tweak your offering to improve your value proposition to your customer?
- Do you have the right market fit?
- Which channels will provide the biggest ROI?
- Have you prepared to add resources or new processes to scale?
- What innovations can you create or exist to evolve your business model and business?
- Is there a key area that can be modified, scaled or automated to improve your efficiencies and grow your business?
- Are you utilizing social media well?
- Should you be outsourcing any functions/processes in the business?
- Do you have the right mindset to scale your business?

Our course model is set up for your success. You will be challenged to think about where you want to go, what turning points await you, and how to utilize resources to accelerate your plans.

Starting a business is not always the hard part - it's sustaining the business with a growth mindset and seeing opportunities to accelerate growth. This program will provide you with the tools to assess your business model, identify opportunities for innovation and evolution, create a plan and put it into action.

1. Introduction to the Course
- Is your concept viable
- Why businesses succeed or fail
- Selecting a business entity
- Dealing with liability
- Properly classifying employees and sub-contractors
- Projecting start-up costs
- Managing personnel

2. Overview of Financial Management
- The importance of learning how to read and use financial information to run your business better
- Managing your working capital
- Forecasting cash needs
- Sources of financing
- Tax issues important to small business

3. Learn how to Prepare a Business Plan
- Basic elements of a business plan
- Contents of the descriptive and financial sections
- Understand how to identify critical success factors
- Training in Business Model Canvas - a simplified format

4. How to Create an Effective Marketing Plan
- How to identify a target market
- Establish a competitive advantage
- Find niche opportunities
- Develop your pricing strategy
- Keys to successful marketing

5. Social Media
- Identify the best media for your business
- How to schedule
- The value of content

5. Business Plan Work Session
- A summary session where participants can question and work with instructors on their plan (or proposed business model)

Like any new endeavor, working with a coach can be challenging and even a little scary. But if you're brave, committed and curious, you'll find your coaching relationship can be a powerful catalyst to becoming the person you most want to be.

Adan's executive coaches have decades of experience working at the executive level with leading organizations around the world. We have expertise in leadership, productivity, organizational change, team building, marketing, sales and motivation.

Our on-the-job experience coupled with extensive knowledge of the markets and functional areas enables us to deliver a variety of practical, high-impact presentations that engage, enlighten and entertain.

Featured Experts - Applied Entrepreneurship

Senior multi-disciplinary corporate and finance professionals with diverse geographic, sector and transaction focuses
Raju Venkataraman
Raju brings 30+ years of rich C-suite experience from the Corporate world; most recently as CFO & Head of Strategy of Walt Disney Company for South East Asia. He has rich cross-cultural experience across the APAC region and has a special interest in Asian economies. Presently, Raju is powering on senior leaders to fulfil their potential and aspirations amidst change and disruption

Raju
Venkataraman

Partner Executive Coaching & Strategy
Singapore


Chennakeshav (Keshav) Adya
Chennakeshav (Keshav) is a seasoned business, marketing and technology executive with 20+ years of global corporate and entrepreneurial experience in building global companies from a concept and in leadership roles spanning M&A execution, deal origination, marketing, brand-building, market research and technology delivery.

Chennakeshav
(Keshav) Adya

Managing Partner Corporate Finance, M&A, Growth
Dubai & London


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