It's finally happened. After years of kicking around mere "ideas," you've thought up something worthy of all caps: THE IDEA. The one that will let you quit your full-time job, earn you a billion dollars, and eventually own your own island. Here's the problem, you don't know how to turn your brilliant idea into a brilliant product that consumers everywhere will want to buy.
Fortunately, while every product goes through its own adventures on the way to becoming real, there are a few common steps in the product development process.
Step One: Define the Market Need and Product Requirements
In the beginning of the product development process, it is essential to clearly define the market need you're hoping to address. You might think your idea is the greatest thing since sliced bread, but if it doesn't solve a real problem, it probably won't get very far.
Step Two: Design and Prototype the Product
When developing your design, consider how all of your product's features specifically address the requirements you defined. If there's still a requirement that you haven't addressed, go back to the drawing board and consider how it can be integrated.
Step Three: Test your Prototype
Now that you have a working prototype, you can do some real market testing. Go back to the people who helped you define your product requirements and give them the opportunity to use your product. This is where you need to put on your best lab coat and pretend to be a scientist.
Step Four: Modify the Design
This is the step where many would-be world changing inventors give up. Don't be one of them. Like it or not, failure is an essential part of product design and in order to make the best product possible, you have to accept that it isn't going to work perfectly on the first try.
Step Five: Develop a Marketing and Distribution Plan
Assuming you've worked out all the design flaws and have successfully tested your latest prototype, it's time to consider how to market and distribute your product to the masses. Again, the specifics of this step will vary largely based on your product.
In our workshops, we focus on the below areas:
1. Leadership and entrepreneurial skills needed to develop and implement social innovation initiatives, including strategic focus, engaging stakeholders,
key measurements, and driving innovation to bring your organization to the next level.
2. A toolkit of key concepts, competencies, and practices that will enable you to lead with your entrepreneurial mindset.
Operational skills in risk management and common challenges related to starting a new business, and how to launch successfully.
3. Specific behaviors for developing - and using - an entrepreneurial leadership mindset to motivate, mobilize and influence others as a positive change-maker
in an organization.
Our premise is that learning the entrepreneurial mindset is a critically valuable 21st century skill. Those who learn it well will have outsized success in their careers no matter what they choose to do because by definition they become resourceful and adaptable.
Like any new endeavor, working with a coach can be challenging and even a little scary. But if you're brave, committed and curious, you'll find your coaching relationship can be a powerful catalyst to becoming the person you most want to be.
Adan's executive coaches have decades of experience working at the executive level with leading organizations around the world. We have expertise in leadership, productivity, organizational change, team building, marketing, sales and motivation.
Our on-the-job experience coupled with extensive knowledge of the markets and functional areas enables us to deliver a variety of practical, high-impact presentations that engage, enlighten and entertain.
