Ajay Sethi is an innovative professional with a strong entrepreneurial spirit backing 35+ years of experience across management of
growing businesses, sales and accountancy. Ajay has in-depth knowledge of business management, brand development, sales & marketing,
product sourcing, fund-raising, accounting procedures, and risk mitigation.
Ajay Sethi has previously established and grown organisations from an importing firm specialising in Kenyan products to a niche travel agency based in Central London.
Ajay Sethi has also provided consultancy services advising on the growth of companies across various industries, including the set-up of three new branches of a large confectionary franchise, where he was responsible for the establishment of ingredient sourcing and inter-branch stock procedures while reporting directly to the global general manager and South African investors, the expansion of a travel agency, where he successfully set up tour operation packages and managed a 10,000 charter seat programme, and for fashion companies, where he established relationships directly with some of the largest clothes and garments retailers in the UK.
His focus on the growth of his clients and balanced negotiation and sales skills have been a testament to his success across such areas, coupled with a demonstrable ability to develop and sustain key relationships with a wide range of stakeholders at all levels.
Ajay Sethi has a background in accountancy, which has qualified and enabled him to oversee the preparation and audit of accounts for SME firms.